I’m sitting here in the lobby of the Cosmopolitan Hotel. Im surrounded by silver, glass, flashing casino lights, comfortable seating, and $15 cocktails. It’s classy, let me tell you. We’re about to check in to our hotel and get settled in, before going out to visit the town. It’s going to be an intense, memorable experience–one in which I’m excited to experience for my final college spring break. It’s really the perfect capstone to the college experience. On another note, I’m not the first person to say:
Marketing Is Everything.
In many cases, marketing is everything. Elections? Marketing. How we often express ourselves to our peers (through products)? Marketing. The clothing we buy and wear? Marketing. How we excel in an interview? Marketing. We’re just the product we happen to be marketing.
As I think about what I’ll be doing the next few days, I’m struck by the reality that we’ll be spending a good portion of our time in the bars and casinos within hotel lobbies. Think about that for a second: we come to Vegas for a vacation, spend money for a really nice hotel, and all of the attractions we’ll be visiting are also hotels. It’s literally a city comprised of hotels and hotel lobbies. When you go to a place like Florida, it’s because of some intrinsic characteristics of the area, that aren’t specifically built for tourists–maybe, you’re going on a cruise, maybe hanging out on the beach, maybe you’re going to visit disneyland. If you’re going to London, it’s because of some intrinsic qualities of London–Buckminster Palace, London pubs, architecture. When it comes to Vegas, though, you’re visiting for attractions built specifically to entice you to visit.
When I consider this, the statement “Marketing Is Everything” has never seemed more real. But I don’t care, because it’s gonna be awesome.
Cheers,
Ross Andrew Simons
Pull Party 